Cosmetics_and_Toiletries_in_Vietnam.pdf: In 2007 Vietnam’s cosmetics and toiletries market continued to be stimulated by urbanisation in the country, as members of the rural population moved to urban areas, particularly Ho Chi Minh City and Hanoi, in search of work. The growing number of women in the formal workplace also represented a strong fillip to growth, as this consumer segment gained a greater measure of financial independence. As the lifestyles of urban consumers continued to accelerate and the country’s economy remained buoyant, consumers demonstrated increasing interest in higher value products. Furthermore, consumers also became increasingly aware of the benefits offered by modern cosmetics and toiletries as a result of manufacturers’ investment in advertising and promotional strategies. This was particularly true of multinational companies, which remain dominant due to the perceived higher quality of their products.
In 2007 Vietnam’s cosmetics and toiletries market continued to be stimulated by urbanisation in the country, as members of the rural population moved to urban areas, particularly Ho Chi Minh City and Hanoi, in search of work. Get more information at: https://kallos.co/