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Factors to Consider When Choosing a Research Methodology

When you want to collect data on a particular target group, the best way to go about it is by using either Qualitative or quantitative research. Before you even begin the research, one of the things that should hit your mind is the methodology that you will follow to achieve the desired objectives. The choice of the right Reserach Methodology is what can make or break your research project. Read on to discover the factors to consider when choosing the right research methodology.

The goal of the research

The first thing that you have to consider when choosing a research methodology is the goal of the research. In doing so, you have to look at what the research wants to accomplish as this will help you decide on the right research design. Do you want to find all information in one go or are you looking to conduct a follow-up research? If you know the kind of information that you need at the end of the research, you will be able to choose the methodology that suits your project.

Statistical importance

Another important factor to consider when choosing a research method is the significance of the statistics. If you need high-quality research that is driven by data then you should do quantitative research. However, if your motive is to understand behavior, reason, opinion, motivation, and perceptions, then you are good to go with the qualitative research methodology.

Qualitative or quantitative data

Depending on the type of information that you need, you can go for a qualitative or quantitative research method or both. If you want to know more about a problem and formulate a solution it is advisable to go for qualitative research. In this type of research, you can use open-ended questions to gather information from your target audience.

On the other hand, if you need to find out how prevalent a subject is or get people's stand on a matter, you should conduct quantitative research. This will provide you with the statistical data about people’s opinion which can then be projected to the rest of the population.

The size of the sample

When considering a research methodology, the size of the sample is very important. This is because you need to determine how big the sample needs to be in order for your research to achieve its objective. Are you looking to survey 100 or 1000 people? When you need to sample a large number of people, you neither have to go for a time consuming data collection method such as face to face interviews nor big questionnaires.


The availability of time is the other factor that you need to consider when deciding on a research method. If you do need the information within a short time frame, you might want to go with data collection methods that allow for data collection within a few days. In this case, a random data collection method may be preferable.

On the other hand, if you have ample time, you may opt for data collection methods such as in-person interviews that require a lot of time to implement.


The two main ways to collect data on the market are qualitative and quantitative research. And as we have seen above, the choice of the methodology is dependent on the factors that we have outlined above. Since the two data collection methods are different, it is upon the researcher to find the one that suits their needs best. In some cases, the two methods can be used in combination to achieve the desired results.

Topic revision: r1 - 2021-10-02 - JacksonGonzalez
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