5 Amazon Strategies you Can Learn From

Amazon is a retail wonder that has peaked exponentially in the recent years. Amazon has excellent service levels and customer satisfaction rates. Most popular major retail brands have tied up with Amazon and are thriving business wise. So here’s something we can all learn from the successful business strategies that Amazon follows:

1. Innovative Schemes

Amazon is the king of good offers. Amazon comes up with innovative offers and propositions that are hard to ignore. For instance, Amazon prime was one of the most inventive yet simple strategies to reel customers in. A simple scheme such as calling giving customers an unlimited 2-day delivery offer at a flat annual price was an excellent strategy. Amazon prime is one of the most successful strategies to have worked in recent times at the bandwidth that it did.

2. Jeff Bezos ‘Two Pizza rule’

It is a well-known fact that the bigger your company grows, the more costs it incurs and the lesser it makes in profits. Jeff Bezos talks about the two pizza rule i.e. have just as many people for whom two Pizzas will suffice. This is such a brilliantly simple strategy that speaks volumes about Jeff Bezos himself. The Amazon strategy of Gold Box was developed with just as many people. Small team, smart team.

3. Keep experimenting on marketing

Amazon is known to constantly revising its marketing strategies. That implies you could constantly be shifting your marketing focus to make it work. Trying television advertisements, social media marketing plans and constantly redefining traditional marketing methods. For instance, Amazon tried marketing on television in Portland after careful consideration and calculations. It actually helped boost sales for Amazon. Amazon believes in constantly experimenting its ways and strategies to work out a module that’s best suited for it.

4. Communicating the right thing

Communication is fundamental for a brand. Every brand must have a message that connects with its audience. Devising strategies that are constantly reaffirming these beliefs is important. Be in a continuous conversation with your clients. In order to sell effectively, you must be visible. Create a name for your brand and market it repetitively.

5. The scarcity scare

Amazon has devised yet again a simple yet genius strategy to boost sales. Every time you are on amazon buying products, you will observe it says the stock availability for that particular product. For instance, 3 left in stock or 2 left in stock. Thus an impulse buyer will end up buying the product they like instead of just putting it into the cart.

These strategies have definitely helped Amazon reach the stature it has today. Make sure you learn and ponder on how you could use these strategies to scale your own business.


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Topic revision: r1 - 2021-04-26 - Muhammad_5fRashedul_5fIslam2
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