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Know All About Digital Marketing In India

The Digital Marketing Industry in India is already spread to many of the business sectors. There are some of the applications of E-marketing which are involved in shopping, or other tracking, payment systems, online banking systems, and different content management.

Currently, the power of digital marketing in India is immense. It allows all the geophysical barriers to disappear by making all the consumers and the businesses convert into some very potential suppliers and customers. Digital marketing in India has emerged to be known for the ability of the company to communicate and form different transactions anytime and everywhere.

The industry of digital marketing is emerging to be a high-level career in the country. India, where the economy is growing at a super rapid rate, it is very much expected to have a significant growth rate in the career as a digital marketer. The growth rates in the trends of digital marketing have been making a substantial impact on the different advertisements related to marketing. Talking about the big picture of digital marketing in India, it has been a boost, and the statistical figures have shown the same.

History of Digital Marketing in India

Getting back to the past, between 1971 & 1972, It was the ARPANET that is used to arrange a sale between the students at the different Artificial Intelligence laboratories, and these were the earliest signs of emerging digital commerce. Then it was in 2007 when Flipkart established itself in the country. Every E-marketing or commercial enterprises used to enjoy different digital means for marketing. In 2011, digital marketing revealed that advertising via cell phones and tablets was right away 200% lower. Then between the period of 2013 and 2015, the investment had increased to 1.5 billion dollars over the next preceding years. The growth has been immense until the very present moment. Today, this industry is growing at its peak, and we are sure it will continue to do so.

There are several factors that are responsible for the same, such as usage of different communication tools, usage of various social media platforms, etc. The development in this industry is visible where there is an entire shift in the marketing strategy. Today interactions on the internet look super easy and comfortable. Instead, people are now pleased to be on the internet than to talk in person. Hence, digital marketing in India is on a high, and we predict that this high will continue for a long time.

-- Mr Johnny - 2020-12-24

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Topic revision: r2 - 2021-06-14 - RodgerGreer
 
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